Following their first ever football based TVC in India, Pepsi has brought football and cricket together for their latest TVC. Created by JWT India, Chelsea's Didier Drogba, Frank Lampard and Fernando Torres combine with Mahendra Singh Dhoni, Virat Kohli, Suresh Raina and Harbhajan Singh in this film.
The film opens with a shot of Drogba taking a bottle of Pepsi, which the Indian cricketers fancy too. The cricketers challenge Drogba, Torres and Lampard to a game of cricket to decide who gets the bottle. Drogba is shown running in to bowl to Kohli, but stops through in his run-up and passes the ball to Lampard. Lampard then passes it to Torres, who shows off his footballing skills before passing it to Drogba who volleys the ball stump-wards. Drogba beats Kohli and dismisses him. He starts his celebration when the umpire calls it a no-ball. The umpire is revealed to be Dhoni, who explains the no-ball by saying a no-ball means no Pepsi for them. The TVC has the soundtrack, 'Mauke Pe Chauka' playing during the film.
Commenting on the campaign, Homi Battiwalla, category director, colas, hydration and mango based beverages, PepsiCo India said, "Being a true soulmate of the youth, Pepsi continues to bring to life Youngistaan's passions in newer and refreshing formats. We celebrated the unorthodox face of cricket last year and gave the T20 twist to football this year; now we are bringing together both these sports on one common platform. Featuring the biggest names from the world of cricket and football, the campaign reflects our commitment to both the sports in our signature, 'Change the Game' way".
Surjo Datt, executive creative director, JWT India, said, "With this latest Pepsi campaign, we are bringing the cricketers and footballers together for the very first time in the history of Indian advertising. It is a truly clutter breaking campaign, mounted on a mega scale. The idea is simple with the 'Change the Game' thought at its core."
The campaign is supported by a 360-degree approach including on-air, outdoor and on-ground initiatives, special edition packaging featuring and digital programmes.
Credits:
Brand: Pepsi
Creative agency: JWT
JWT Planning: Atika Malik and Shubhrojyoti Roy
Executive creative director: Surjo Dutt
Executive business director: Saurabh Saksena
Vice president and client services director: Kundan Joshee
Agency Producer: Mandeep Singh
TVC Director: Prasoon Pandey
Producer: Cyrus Pagdiwala
Music director: Dhruv Ghanekar
Lyrics: Amitabh Bhattacharya
